What's your #FanFactor?
With more than 700 Facebook updates per second, 50 million Tweets per day and 14.65 BILLION web pages, are your online fans hearing your message?
Discover 20 trade secrets to converting online fans into engaged buyers by analyzing the DNA of avid sports fans. With a memorable online presence, you can grow your company’s fan base and build web-based buzz for your brand, product or service.
"Whether you’re a social media novice or a seasoned professional, you’ll take something away from this book. Meredith’s passion for internet marketing jumps right through the pages and inspires even this hard-to-impress reader. Count me in as the newest member of the Meredith Oliver fan club."
--Alex Benshoof, Director of Marketing, Red Door Homes
"The Fan Factor is the perfect combination of resources, information and real life practical stories and examples on how to take your social media efforts to the next level."
--Leah Turner, Turner Time Consulting, Tampa, FL
"Fan Factor is written as though a good friend was telling you a story, with timely injections of personal anecdotes. It is a quick read, although it took me twice as long to get through because of all the time I spent highlighting passages and bookmarking pages."
--Steve McAuliffe, McAuliffe & McCormick Inc.
"Once you can engage your audience, it's much easier to turn them into fans who will buy your products and services, and recommend you to others. That's the premise of the new book, "The Fan Factor"...This is an excellent book with a ton of useful tips and advice."
--Gloria Rand, SEO Copywriter, Blogger, Speaker
"I am in the process of developing an integrated marketing plan for my new real estate brokerage firm. There are so many aspects of social media to get up to speed on. I found your book so very helpful as it was concise and methodical."
--Michele LaBlond, LaBlond Realty LLC
With The Fan Factor, you will learn to break through the Internet’s cacophony of social media updates and maximize your social networking ROI. Start building your Internet marketing strategy and reaching more of your online consumers today. Ask yourself …
- How often does your salesperson report a prospect purchased a product or service as a direct result of your online presence?
- How many “Contact Us” request forms do you receive each month from your website?
- How often does a customer reply via email or purchase a product/service from your email campaigns?
- How often does someone comment on your blog or “Like” your Facebook posts?
- How often are your tweets re-tweeted?
If you are worried your message isn’t breaking through, don’t be! Today you can use word-of-mouse to reach out to potential customers who have never heard of your product or service. If your online marketing is pervasive and persuasive enough, potential customers won’t know the difference between your company and the big guys. You can look big, deliver big, and, most importantly, SELL big!
This book is for the brave sales and marketing professionals who are already using Internet marketing and want to improve their results.
Even if you aren’t an avid sports fan, you can learn how to market and sell online products more successfully by studying the DNA of sports fans. By reading The Fan Factor, you will learn to effectively tap into the psychology of a fan to target social media and online marketing to each fan's sense of Identity, Self-Esteem, Escapism, State Change, and Sense of Belonging.