Marketing for Home Builders

McArthur Homes Case Study


McArthur Homes, a home builder in South Jordan, UT, is doing a lot of thing right in the online marketing world with a little help from Creating WOW Communications.

Their Google Analytics numbers tell the story:

  • 5,000+ Visits monthly
  • 5 minute average visit length
  • 5 pages viewed per visit
  • 2 percent eLead conversion ratio
Before they started with Creating WOW Communications, these numbers were drastically different. Most of them have increased more than 200 percent. We love working with home builders to create a win-win for the builder and the prospective home shoppers.


What Is The Secret of Their Success?

The website, designed and maintained by Creating WOW, is clean, clear and easy to navigate. It was designed by Creating WOW with click-ability in mind. It is very important for new home buyers to navigate a website quickly without any confusion. The website has a number of call-to-action graphics and forms which encourages visitors to give their contact information and increases the number of leads. McArthur Homes also updates their website frequently, which encourages visitors to check back for new communities, floor plans and available homes. 

Second, McArthur Homes uses an online incentive to encourage Internet registrations. The incentive changes regularly and has proven to be an excellent tool to convert online browsers into leads.

Finally, McArthur Homes focuses on lead conversion with the use of an Online Concierge who responds to Internet leads immediately and works with them until they are ready to set an appointment onsite.

Don't Take Our Word For It!

"We recently underwent a complete website redesign with Creating Wow Communications and we could not be more pleased with the results! Our previous website was pretty functional with decent SEO, but we were just not getting the lead capture ratios that we needed to be successful. After just one full month with the new website 2% of our Unique Site Visitors were registering on our website (compared to about .3% before the redesign)! Our number of website leads who set appointments at the model home went from an average of 3 per month to 18 appointments in the first month! These appointments have resulted in at least 10 new sales. The website redesign has already paid for itself several times over! 

Not only are the results fabulous, but working with Meredith and Allen has been a pleasure. Meredith has a wealth of expertise and knowledge, along with a keen eye for design. Allen has been our problem solver, responding quickly to any changes we needed and taking care of any bumps along the way. We could not be more pleased with our experience working with Creating WOW Communications!"
Kristi Allen, McArthur Homes

Do You Need a New Home Builder Website?

We build websites for home builders ranging from small custom builders to large volume production builders. Please visit our Portfolio to see more samples of our home builder website designs and the outstanding results achieved.

Contact Creating WOW today for more information about our marketing services for home builders like you!

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