social media contests

Arborpoint Apartments Facebook Contest Case Study

Looking for an easy way to increase traffic, visitors, likes, etc. to your Facebook page? Run a Facebook Contest on your page! Facebook contests help build buzz about your brand and drive traffic to your website and social media networks.

Recently, Creating WOW ran a Facebook Contest for Arborpoint Apartments near Boston, MA. To enter the contest, fans of the Arborpoint Apartments Facebook page submitted a short message (60 characters or less) about why they loved living at Arborpoint Apartments to the contest link on their Facebook page. Fans had 1 week to submit their entries and then 1 week to vote on their favorite entry. The entry that received the most votes or likes within the week took home the $200 American Express Gift Card. 

During the contest, Arborpoint’s Facebook page received nearly 1,000 visits and more than 2,200 unique visitors viewed content associated with the Facebook page. Arborpoint’s Facebook page also nearly doubled in new “likes,” while traffic to their blog and website also doubled during the campaign. Facebook contests will definitely drive traffic to your website and help promote your brand to new fans.

Not only was Arborpoint able to grow their fan base, they also increased their pool of testimonials. An essay contest, like Arborpoint’s “I Heart Arborpoint” campaign, encourages fans to discuss why they enjoy your products or services. Fans of Arborpoint shared why they loved the apartment community’s amenities, location, and apartments. How can you encourage your own fans to share what they love about your brand?

If you are ready to increase your brand awareness and promote your own social media networks and website, contact Creating WOW today. We can help you design and implement a Facebook Contest that will encourage your own fans to participate and share their love of your brand. Creating WOW can help you craft a photo, essay, video, or trivia contest for your Facebook page. We can also run a sweepstakes, coupon, or group deal for your target audience. Increase your social presence today.