The WOW Line™

We developed The WOW Line™ to help our clients visualize the process of creating a Web marketing strategy that produces RESULTS.

This patented and proven eMarketing system is solely used by Meredith Communications setting our services apart from all the rest!

WOW Line Graphic

  1. Web site evaluation -- Your Web site is the foundation of an effective marketing plan. This step in the WOW Line™ helps you objectively determine if your Web site is helping or hurting your brand.
  2. Web site design -- This step focuses on designing and developing a Web site that meets your current and future business needs AND is easy to update and maintain in-house, in real time, with no additional costs.
  3. Traditional media design -- This step integrates your online and offline media into one seamless campaign. Learn how to use traditional media to drive prospects to your best sales agent -- your Web site!
  4. Search engine marketing -- Now that you have a WOW Web site and an integrated media plan, it is time to harness the power of the search engines to drive more traffic both online and offline.
  5. Email marketing -- With search engine marketing firmly in place, get ready for lots of eLeads! This step in the process keeps those eLeads alive with WOW email marketing campaigns.
  6. eLead management -- This step in the process ensures that you have a FAST response process in place to convert your eLeads to eSales.
  7. Sales education -- Last, but not least, its time to train your sales team! Once an eLead converts into a legitimate prospect, does your team know how to close? This step closes the loop and ensures a smooth handoff to the sales team so that they will win the sale!

Questions? Chat live with one of our WOW experts, give us a call at 321-285-1660 or request more information about our online marketing and sales training services. We would love to hear from you!