Mobile Marketing for Smartphones &Tablets
A Key Land Homes Case Study
A new Pew Internet survey found that 46 percent of Americans own a smartphone. The number of smartphone users has steadily increased since May of 2011, when only 35 percent of Americans owned a smartphone. The new study also projects that smartphone users worldwide will reach 1 billion by 2016. A different Pew Research survey found that the number of people who own a tablet device nearly doubled between December 2011 and January 2012, jumping from 10 percent to 19 percent. What does this mean for home builders and sales agents? Almost half of Americans today are searching for homes on their mobile devices.
One new home builder embracing the mobile trend sweeping the nation is Key Land Homes in Minnesota. (Visit their mobile site on your tablet or smartphone at www.keylandhomes.com.) Their new mobile site helps smartphone and tablet users navigate the Key Land Homes mobile website quickly and efficiently when searching for a new home. With one click, those looking for a new home can search Key Land’s available homes, browse communities, and request more information about a home they are interested in. Mobile users can also learn more about the builder, connect with Key Land’s social media, and navigate the main Key Land Homes website.
By keeping the layout of the mobile site clean and simple, Key Land makes it very easy for mobile users to browse for the new home of their choice. A crisp look and ease of navigation are very important features to busy mobile users who are constantly on the go. Does your mobile site make it easy for users to search for your new homes?
If you are interested in building a mobile site for your company, email Meredith today. Mobile devices like tablets and smartphones are quickly becoming must-have items for many people today, not just the tech-savvy. Embrace the technology and start making more sales today.
Mobile Marketing – Less is More
An H&H Homes Case Study
Do you use Google or other search engines on your smartphone or tablet? Are you satisfied with your user experience on your mobile device? Almost everyone uses a smartphone, iPhone or tablet device to conduct business on the go these days. If you spend time researching restaurants and products on your phone, then you can bet your customers are looking at your website on their phones too.
Is your website optimized for optimal user experience on mobile devices? If not, you could be losing more than half of your mobile audience. One study found that 61 percent of frustrated mobile users never revisit your website.
One homebuilder in North Carolina created a one-click easy mobile website that caters to mobile users in a hurry. H&H Homes uses an easy to navigate mobile website to help their mobile home searchers find their move-in ready and available homes quickly and more efficiently. (View their mobile site on your iPhone, Android phone, or tablet device at http://www.hhhomes.com/ ). With one click mobile users can search for homes, learn more about H&H Homes, and request more information about a home they like. The mobile site also allows users to connect with H&H Homes on their social media networks or visit the full website at a later time.
To create a user-friendly experience, H&H Homes streamlined their mobile content. A mobile device does not always translate a full website quickly and efficiently. For content to load swiftly, H&H Homes scaled back the amount of text, photos and videos to what is important to visitors on the go, like finding information about a home for sale in a desired area. Focusing on the important information also helps mobile users stay engaged with the content and alleviates user frustration.
If you are ready to create a more user-friendly experience for those searching for your brand, products, or services on the go, contact Meredith today. Mobile devices like tablets and smartphones are already must-have tech items for everyone, not just the digitally inclined. Engaged mobile users will help drive your sales today. What are you waiting for?